Kaldor Brand Strategy & Design

Graphic Designer

October 2014 – February 2015
Introduction
Kaldor gave me great insight into the joys and challenges of working at a design studio. Being part of this small creative team with a big client, Sheridan College, I got a chance to help out in various production, design and concept roles, as well as contribute to some studio initiated projects.
Sheridan Cinema Ad
I was given the opportunity to deliver the concept for this ad which was to be shown in Ontario cinemas. With Sheridan's slogan being "Get Creative" I thought to run with that idea, and think what else Sheridan has to offer and what else you "get" from the Sheridan experience. The main constraint for this project was we were to use mostly b-role and stock footage from previous shoots, although we did shoot a few extra scenes in the studio, which commenced my hand-modelling career. This project was a rewarding full team effort, comprising the copywriter, art director, video editor and a local musician commissioned to do the score.
Word Project
A fun, studio initiated project was the Word Project for the Kaldor blog. Each week, our copywriter choose a word that best represented her article and challenged one of the designers to create an intriguing visual representation of it. Here are a few of my results.

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