DAVIDsTEA

Freelance Graphic Designer

July 2013
Due to the contract I am unable to show the content of this project.
DAVIDsTEA had some overflow work that was contracted to me at a time they were experiencing a period of large growth. Tasked with designing 200+ pages for a Manager Training Resource PDF, it was essential to remain within the brand's guidelines and deliver a finished product that clearly laid out the tasks and protocols for newly hired managers. 

This project really pushed me to better understand the time saving tools of InDesign and how best to organize my large volumes of content. With numerous layers of hierarchy, headings and many sub-headings, I needed to rely heavily on the character and paragraph styles functions in InDesign. Far from being a straightforward text based manual, I had to manage, edit and insert dozens of images, design instructional tutorials, provide detailed descriptions of forms, etc. 

Working closely with the Training Manager, we developed a very positive work relationship, working through a few revisions, and in the end she commented saying: 
"It has been an absolute pleasure working with you and I am excited to continue throwing work your way. As for feedback the overwhelming response is: AHHHHHHHH!!!!!! WOW!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Everyone is extremely happy with it- all of the managers, head office and executive staff. "

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