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Introduction
Kaldor gave me great insight into the joys and challenges of working at a design studio. Being part of this small creative team with a big client, Sheridan College, I got a chance to help out in various production, design and concept roles, as well as contribute to some studio initiated projects.
Word Project
A fun, studio initiated project was the Word Project for the Kaldor blog. Each week, our copywriter choose a word that best represented her article and challenged one of the designers to create an intriguing visual representation of it. Here are a few of my results.
![](https://cdn.myportfolio.com/2d229e17d838c75932282b25a8f63a0b/ce3506362e7bc4fb10c0370c_rw_1920.jpg?h=47b27151f974e5cc37fab010fdac670a)
![](https://cdn.myportfolio.com/2d229e17d838c75932282b25a8f63a0b/de9256df05b06803b7d6e4c5_rw_1920.jpg?h=2bfcc517a509d0c6a1fd9668266ae377)
![](https://cdn.myportfolio.com/2d229e17d838c75932282b25a8f63a0b/e13e1e97e930e76858af5dd5_rw_1920.jpg?h=714e63901a467b2e10de89e440875f1f)
![](https://cdn.myportfolio.com/2d229e17d838c75932282b25a8f63a0b/bae18f8747db3fbee3a09d98_rw_1920.jpg?h=61c13345c1c00692e7efbeb15e745003)
Sheridan Cinema Ad
I was given the opportunity to deliver the concept for this ad which was to be shown in Ontario cinemas. With Sheridan's slogan being "Get Creative" I thought to run with that idea, and think what else Sheridan has to offer and what else you "get" from the Sheridan experience. "Get Hands On, Get Real-World Experience, a Get a Degree, etc. The main constraint for this project was we were to use mostly b-role and stock footage from previous shoots, although we did shoot a few extra scenes in the studio, which commenced my hand-modelling career. This project was a rewarding full team effort, comprising the copywriter, art director, video editor and a local musician commissioned to do the score.
Unfortunately, the video has been pulled down from Kaldor's Vimeo site.
![](https://cdn.myportfolio.com/2d229e17d838c75932282b25a8f63a0b/26849a79-4b63-416e-abd8-ab80ae887aea_rw_1920.jpg?h=cfc66524e6ff3316c5a9e71c5da05242)