DAVIDsTEA had some overflow work that was contracted to me at a time when they were experiencing a period of large growth. Tasked with designing 200+ pages for a Manager Training Resource PDF, it was essential to remain within the brand's guidelines and deliver a finished product that clearly laid out the tasks and protocols for newly hired managers.
This project pushed me to better understand the time-saving tools of InDesign and how best to organize my large volumes of content. With numerous layers of hierarchy, headings and many sub-headings, I needed to rely heavily on the character and paragraph styles functions in InDesign. Far from being a straightforward text-based manual, I had to manage, edit and insert dozens of images, design instructional tutorials, provide detailed descriptions of forms, etc.
Working closely with the Training Manager, we developed a very positive work relationship, working through a few revisions, and in the end, she commented:
"It has been an absolute pleasure working with you and I am excited to continue throwing work your way. As for feedback, the overwhelming response is: AHHHHHHHH!!!!!! WOW!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Everyone is extremely happy with it- all of the managers, head office and executive staff. "